Satisfaction For Food And Services Provided By Mcdonalds Commerce Essay

gratification For Food And Services Provided By Mcdonalds Commerce EssayCurrently, the worlds largest degenerate- nourishment eating house mountain chain is McDonalds Corporation. In 1940, Dick and Mac McDonald was started their business and open the first eating place in San Bernardino California. In 1948, the McDonald br otherwises were set a standard of modern stiff- diet eating place with the introduction of Speedee Service System. Now, McDonalds has more than 20000 eaterys which bottomland able to be effectuate in 120 countries around the world, and approximately 80% atomic number 18 franchises. (Gross Forbes, 1996) guest propitiation is an integrated indicator of performance, expectation, equity, affect and disconfirmation. (Kimita,K., Shimomura,Y., Arai,T.,2009) Now a twenty-four hour period, the strategic key element for a business to success in a marketplace is client satisfaction. This is because the client is very crucial for the organisation or in the b usiness world. Without any client, the business jackpotnot last longer and ordain be face bankruptcy.In commit to carry out this enquiry, the detectives motivating a head regarding the take aim of client satisfaction for nutriment and run that provided by McDonalds.1.2 ScopeCustomer satisfaction for feed and services that provided by McDonalds.1.3 Problem statementIn order to maintain brand faithfulness from the loyal customers and attract new potential consumers, McDonalds penury to study the aim of customer satisfaction for the solid foods and services it provide.McDonalds put forward neck the customer hold of the food, from there McDonalds can do some changes to meet the customer needs.This enquiry is to know the nutrition fact and variety of choices for the food and the set meal.To know the services that provided by the faculty of McDonalds is important in this research. This is because a rock-steady service towards customer can maintain the customer to vis it over again to the shop. The example of the service like the courtesy, prompt and officious service that the staffs need to provide to the customer.Through this research, McDonalds can know their take of progress comparability with the great competitors like KFC, AW, Burger King and etc, because solely(prenominal) these fast food restaurants destiny almost similar food like burger, fried chicken and loony drinks.1.4 inquiry uncertaintyWhat be the factors that encourage customer to dining in McDonalds?How to reform the food and services in McDonalds?1.5 objectiveTo increase the customer satisfaction when the customer dining in McDonaldsTo improve the shade of food and services in McDonalds1.6 Research outcomesThe area that needs to improve by the staff of McDonalds is the attitude of politeness to the customers.Customer towards the uncontaminatingliness and the environment in the McDonalds.McDonalds go away agnize the requisites and expectations from the consume r by this research.After doing this research, McDonald can know how to strengthen their baffle in this fast-food business.It was suggest that cleaner go forth be set to clean the wake room from usually once in a day to twice in a day to make sure the cleanliness of wash room and leave behind put purifying system inside it. kindle McDonalds development plantation oil or olive oil or else of normal oil to cook the food because older group of customers are more concern about their body healthiness.From this research, McDonalds depart know what are their strengths and weaknesses in the fast-food business.1.7 LimitationSince this research only for McDonalds, this does not mean that the research results are the same for all of the fast-food restaurants.(595 words)Task 2.0 literature review2.1 border buyback frequency and customer satisfaction for fast food outlets harmonise to Law et al (2004), they erect out that in order can have more satisfied and loyal customer, company mus t understand the having an impact of service quality and waiting time on repurchase regularity and customer satisfaction. The authors apply a general linear toughie (GLM) to study the relationship between the waiting time and the repurchase frequency in fast food operation. The results shows that the factors that find the customer return repurchase frequency are food quality, seat availability, environment, waiting time and staff attitude. Besides that, the authors similarly used polytomous logistic regression (PLR) model to assess the categorical measurement of overall satisfaction. The results indicate that the significantly affect customer satisfaction is food quality, food variety, waiting time and staff attitude. The authors believed that through this model can jock managers to understand the important factor that influence customer loyalty as well as the satisfaction level from the customer in the fast food industry. Besides that, it can armed service the fast food indu stry to make some improvements accordingly.This article can helping me have a best understanding for my research topic at the same time I can get the entropy regarding the factor that influence the customer return repurchase frequency to the fast food outlets.(208 words)2.2 The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentionsAccording to Ryu et al (2012), they make out that few exams have studied to identify the consequences and antecedents of image, especially restaurant image in relation to the restaurant experience. The authors used structural equation modelling (SEM) to simultaneously examine the structural relationships among the proposed constructs. The results show that the quality of the service, food and physical environment were important to determinants of restaurant image. In addition, the quality of the food and physical environment were important to predictors of customer perceived value. The results resistant that customer perceived value is certainly an important to determinant of customer satisfaction. The customer satisfaction is also important to predictor of behaviour intentions. From the authors research of limitation and implications, they found out the purpose of the study will help researcher to understand the complex relationship among behavioural, customer satisfaction, customer perceived value, restaurant image, physical environment, service and food to intentions in the restaurant industry.From this article, I found out that the quality of the service, food and physical environment are important to determinant of the customer satisfaction. These points are valuable and helping to gain better understanding of my research topic.(195 words)2.3 Measuring customer satisfaction in the fast food industry a cross-national come alongAccording to Gilbert et al (2004), they felt that in todays ever-increasing globalizatio n of brands and services, to attend to the satisfaction of their customer in both domestically and abroad, need to have service-oriented businesses. At the same time, they also need to exceed distinctive cultural dissimilarity from country to country. In this study, the authors provide a cross-cultural comparison of the service satisfaction of fast food business in four English-speaking countries. Based on the data collected from customer from five globally-franchised fast food chains, the authors are using an earlier developed service satisfaction instrument. The research purpose from the future research support of this study, the quantity of cross-cultural service satisfaction among franchised services and brands could aid business managers hard work to evaluate the quality of the services. The factors that can make customer satisfaction are provision of courtesy, interference received, the ease to get help, the auspices inside and the security outside. The finding indicated th at all these factors are important for all over the countries. They also provide crosswise nationwide boundaries and on a more practical basis and hearty time.Provision of courtesy, treatment received, the ease to get help, the security inside and the security outside, all of these factors are important for all the country. These points are very reusable for me while I to roll up my randomness.(224 words)Task 3.0 Research Methodology3.1 Research QuestionWhat are the factors that encourage customer to dining in McDonalds?How to improve the food and services in McDonalds?The reason for me to choose the above question is because I can know the factors that encourage customer to dining in McDonalds, and McDonalds can further improve their food or services in order can attract more new customer at the same time also can maintain the old customer to dining in McDonalds.3.2 research approachDeductiveAccording to David (2009), he express that the deductive approach usually use in duod ecimal research and it was dominates. In that researchers are choose in advance which variables they will examine and state their hypothesis to be exanimate, sometimes an experiment can find out something not widely known or value earlier.InductiveAccording to Andrews et al (2005), they stated that the inductive approach was using by the researchers start with wide research questions rather than with a peculiar(a) theory and/or testable hypotheses. The data was collected by the researcher and they will build mid-range theories from the ground up. These grounded theory data and new data accrual is constantly changing and revising.I am using the deductive approach for my research. This is because I need to gather lot of general information to do this research. This deductive approach can help me transforms the general theory into a particular hypotheses in order for me to prove and test whether is right or wrong.3.3 research strategyExploratory researchAccording to Krishnaswami and Satyaprasad (2010) they defined preliminary research is preliminary study of an unfamiliar problem about which the researcher has little or no knowledge. It usually takes the form of a archetype film study.I will use exploratory research to investigate my research topic. The reason is when I do this research I will relies on the subaltern research and also need my course mate to help me for pilot on my questionnire.3.4 quantitative / qualitative dataQuantitative selective informationAccording to Joyce and David (2012), they stated that the quantitative data is numerical data are come from spreadsheets, databases or log files.Qualitative DataAccording to Dembkowski and Lloyd (1995), they stated that the qualitative data is non-numeric data that come from recording, storing, coding, categorizing, scrutinizing and retrieving and summarizing data.I am looking for the qualitative data to do my research. This is because in order me to gather information about my research topic, I ne ed to do searching from internet, journal or book.3.5 data collection methodIn order me to do my research I will use primary and secondary sources to collect the data. The primary sources are to find five respondents to help me pilot my questionnaire. These five respondents are from Segi College Kuala Lumpur and all of them are my course mate. The reason I choose my course mate is because they rare understand about this subject. I believe the result that they are give to me are appropriate than other people.I will gather my information by searching in internet, journal or book. I also refer to the researcher tarradiddle regarding this topic. All these are my secondary sources for me to collect my data.3.6 ethical fall outsThe ethical issue that I need to consider in carrying out this research is all the data that I collected must be confidential and will not give to the third party. Besides that, I also need to be honest to report my data, result or methods.(556 words)Task 4.0 que stionnaire spirit4.1 research questionWhat are the factors that encourage customer to dining in McDonalds?How to improve the food and services in McDonalds?4.2 cover letterThe level of customer satisfaction for food and services provided by McDonaldsDear Respondents,I am a student from University of Greenwich in BA (HONS) Business charge (BABM) under collaboration of Segi College Kuala Lumpur. I am doing this research is to undertaken fulfilment of the requirement from my university. The following statements and questions are purely for my academic study to investigate The level of customer satisfaction for food and services provided by McDonalds. All the information that provided by you will be kept in private and confidentially and will not give to the third party. It is only to be used for my research purpose.Your kind cooperation will be high appreciated.Thank youYours faithfully,Loke Siow Kuan4.3 cowcatcher questionnairesPilot by _________________This particular questionnaire is designed to get the response from the customer to survey The Level of Customer Satisfaction for Food and Services Provided by McDonaldsPlease tick () whichever relevant-Age- Under 15 - 15 30 - 31 45 - 46 and aboveGender- manly - FemaleRace- Chinese - Indian - Malay - OthersMarital lieu- Single - Married - Divorced - WidowedOccupation- Student - offstage Sector Worker- Government Sector Worker - Self utiliseMonthly income level- Less than RM1000 - RM1001 RM2000- RM2001 RM3000 - RM3000 and aboveNumber of time(s) you visit to McDonalds in a week- 1 2 - 3 4 - 5 6 - More than 6Section B Information about customer satisfaction for food and servicesServicesThe staff served the food exactly as you ordered it?- Yes - NoThe staff provided prompt and quick service to you?- Yes - NoThe staffs are always willing to help you?- Yes - NoThe staffs made you feels comfortable when you dealing with them?- Yes - NoThe staffs are courtesy to you?- Yes - NoFood very SatisfiedSatisfiedNeutr aldissatisfiedVery DissatisfiedThe food tastinessThe food nutritionThe variety of food in the menuThe set of value lunch packageThe pricing of the breakfast packageFactor to encourage customer dining in McDonaldsVery SatisfiedSatisfiedNeutralDissatisfiedVery DissatisfiedThe pricing of the foodThe location of the McDonalds.The environment in the McDonaldThe Wi-Fi in the McDonaldsThe cleanliness in the McDonalds